The Guide Post
February 2016

Page down for EVENTS and New ICF Requirements!

Hello and welcome to the Guide Post.

Why is becoming a Coach so hard? It is a question that I’ve often heard from novice coaches. So often in fact that I am never quite sure exactly what part of coaching they are talking about because I have heard that question in relationship to the educational aspects, the coaching skills it requires to move the client forward, the graduation requirements and processes, the certification processes and application, the building of a legitimate business entity, the marketing or finding work as a coach, the mentor coaching requirement, and finding the money that it takes to afford it all. In this Guidepost, I hope to answer this “why” question at least in part so we can focus on what it takes to have a great chance at building a viable coaching opportunity for yourself.

Why is becoming a Coach SO HARD?

  • Education and Skills: When we view the educational component of Coaching as hard, we are missing the point entirely. Coaching is something that people are drawn to do with their lives, much like a calling, and if the educational component seems difficult, then you are looking at it as a hurdle you have to get through rather than the growth journey that it is. A successful coach craves the learning and processes of growth that the educational component provides. I have taken every class at my own school and most more than once. I have taken countless courses and groups to continue to expand my thoughts about what it means to be a human, what it means to be me, and what it means to be a coach. In fact, I am currently enrolled in a self-directed course, and taking a coaching skills course beginning the end of March. These are my favorite write offs to take by the way!! Relax and enjoy the journey of not knowing and work towards continual growth rather than making a check mark on the coaching education box.
  • Graduation and Certification: The requirements and the process of both graduation from your coach training school and certification are there to support our being taken seriously in the market place. We are a relatively new profession that is still developing the market and what we want is for people to know and understand the power of coaching. While I agree that graduation and certification can feel like a lot of hoop jumping, if you take the time to break it down, do each piece to your very best one step at a time, your application and subsequent graduation and certification will feel very much like the achievement that they are. These steps in the process can feel daunting, but they are there to keep the standards of our profession high. If a person cannot or will not go through these processes, then perhaps coaching is not for them. Aren’t you glad that your dentist is qualified to do your dental work? It was a lot of work for your DDS to have those letters behind their name. Work does not have to mean “impossible” or “hard.” It does mean that you have to be at choice and keep moving.
  • Mentor Coaching: I have a coach, do you? My coach is someone who I have developed a long term, fantastic fully empowered coaching relationship with. I am who I am in the world because of my commitment to being in the process of continual growth and working with her allows me to continuously raise my standards for myself. I was shocked by the ICF’s decision to allow such low minimum hours to count as mentor coaching and now I see people just doing the minimum to get that box checked. That is the perfect name for it, minimum, the very LEAST you can do.  Give more than the least you can do to yourself and your business. You do know that here in the US you can write it off right?  And as I mentioned last month, I am skeptical of coaches who make a full time living off of mentor coaching other coaches. We are such a growing profession that I believe that more experienced coaches need to give back in the form of mentor coaching, but cut out the “feeding off your young” element. Yes, we need mentors, yes we need schools, but let’s make that just a part of what we do, not all of what we do. I find it horrifying that more Senior coaches are putting themselves in competition with one another for mentees by offering mentor programs that are quick and cheap and promise the world, and talking bad about one another (Ok, I am still working on this one myself, but I am working with my coach to raise my personal standard). In the immortal words of Bob Newhart in his famous skit “STOP IT!” (here is a link for a good laugh: )
  • Building a Business: Yes, there are steps we need to take to build a business and they are different in each municipality that we live in around the world.  Find out what the steps are and take them one at a time. I know it can be challenging but typically you only have to do these things once and you are done. It is not hard, but it does take some time and energy. Ask yourself: What will I be able to do once I get this aspect of my business up and running? Keep the answer to this question in the forefront of your mind as you go about putting the nuts and bolts together!! You can do this!! In fact, the particles of a coaching business are few compared to most with its upside potential. Just think of what it would take to open a restaurant; from location, coffee mugs, food suppliers, health departments and hiring hostesses (whew…I am so happy I chose coaching). Put a list together and get it done. Welcome package included!! OPEN YOUR BUSINES and be ready to take clients.
  • Marketing: I recently had the honor of hearing Sandy Vilas talk. Sandy is the guy who along-side Thomas Leonard invented the model for coaching, as we know it back in the early 90’s in Houston, TX. Sandy holds the all-time record for the largest number of one on one clients at 82 per month. His model was 3 half hour sessions a month for $500.00. A model he still uses. He no longer has 82 clients, in fact, he is semi-retired with only 15 clients but his model for filling his business to the brim was simple: Get some business cards, meet people, give them an experience of coaching (he did this face to face at breakfast or lunch then coached them all by phone) and ask if they want to hire you. He also said, make sure you have a good coach, have a full practice attitude and be committed to providing massive value in every interaction you have. It really doesn’t have to be more complicated than that. I am a huge fan of figuring out what works for you in marketing, but don’t over complicate it. Get out there and get it done. As a coach, you are promising people that they can live fulfilled lives by overcoming their fears and establishing belief systems that serve them. Do this for yourself and make yourself the model of what is possible.
  • Money: When I started my journey into coaching, I did not have the money to do it. I won’t bore you with the details but I just didn’t have it. SO, I took on extra work, I bartered some consulting work for health insurance, I cut back on expenses, I asked for payment plans, I moved to more affordable housing, I found better car insurance rates etc., etc. etc. Find the money and quit saying you can’t or move on to a less expensive hobby. Money is a mindset and you can do the work it takes to have an abundant money mindset and a belief system. I recently partnered with a Wealth Coach, Michelle Rhodes (you will be seeing more of our work together in the next year) who told me: “It is so much easier to make a million dollars than it is to make six figures, because when you focus bigger, you figure out bigger actions that have more impact”. I get it, and I am developing the belief systems to support this new idea. Stop thinking small. If you want to afford coaching, coaching education, courses, groups, mentors, accountants, etc. you will find a way. Take one small step at a time and watch it all expand in front of you.

Bottom line is that becoming a coach is not hard, it is a gift and YOU do the work YOU need to do to receive it.

So stop asking WHY and start focusing on the what, how and who of being a coach!! BOOM!!


With Love


Join me on social media:

Upcoming Events

  • ICF Gulf Coast Chapter Annual Meeting – Speaker, New Orleans, LA March 10th and 11th, 2016. I am excited about speaking to such a great group! Join us to receive 6 hours of CCE’s for Certification Renewals.
  • The First Annual Extraordinary Coaches Telesummit – Hosting, March 31st, April 1st, April 2nd, 2016 SAVE THE DATES!!! We have put a Facebook page together for this at the link above and will have the registration page open soon. EXCITING!!
  • CoachPath Core Competency Class begins April 13th at 3 p.m. eastern. This group is for coaches who are serious about taking their skills to the intermediate and advanced levels. While it counts as 7 hours of mentor coaching or 10 hours of Core Competency CCE’s for Certification Renewals it will be a deep rich group discussion that being a coach requires.
  • CoachPath Personal Development Group begins June 8th at 1 p.m. eastern The most important thing you can do for yourself and your business is to keep growing. This group is a deep dive into the “who” of you. Growing and expanding personally is a requirement for a successful coach. Give yourself the gift of deeper personal awareness and aligned choice.

Coaching Industry News

ICF New Education Requirement

Did you know that as October 1st, 2016, the ICF is changing what constitutes a Client Coaching Hour:

Requirement Changes

Beginning October 1, 2016, at 12 a.m. (New York),

ACC Requirements

-All ACC applicants will be required to complete 100 hours of client-coaching experience following the start of their coach-specific training. Furthermore, at least 25 of these hours must occur within the 18 months prior to submitting the application for the credential. ACC applicants will still be required to have a minimum of eight (8) clients and 75 paid client-coaching experience hours. 

PCC Requirements

-A coaching log demonstrating 500 hours (450 paid) of coaching experience with at least 25 clients following the start of their coach-specific training. At least 50 of these hours must occur within the 18 months prior to submitting the application for the credential.


When I first found out about coaching, I saw that there was a small group of people making a six figure income at home while living full and happy lives. I instantly knew that I wanted that for myself and my family and I never looked back. I am constantly amazed by the people I meet in our industry to are forward thinking, growth oriented and positive in their mind frame. I am so grateful that I found coaching and that it found me. When I see how most people in our world make a living and the efforts that it takes to just be in the grind, I have to pinch myself!! I am so grateful to the coaching profession for my living and for my life.



This newsletter is written by Jille Bartolome, MCC. I welcome your questions and comments! Please send them to:

© 2016 Jille Bartolome, MCC. All rights reserved.